I was the design for the Yahoo Search UI optimization effort. I began with page narrative and the design system, iterating and collaborating cross functionally with engineers, product managers and the design team to land on micro and macro optimizations. We ran a series of tests to learn how each change impacted metrics with the goal of stabilizing metrics before a full production launch.
Examined how content shifts along with query intent.
Visual Clean up
Made vertical spacing consistent and minimized the number of font sizes, colors and treatments.
Created a grid system that scaled from 1024 to 1280+
We ran many tests that uncovered how attributes of color (saturation, brightness, hue and contrast) impact metrics.