I was the design for the Yahoo Search UI optimization effort. I began with page narrative and the design system, iterating and collaborating cross functionally with engineers, product managers and the design team to land on micro and macro optimizations. We ran a series of tests to learn how each change impacted metrics with the goal of stabilizing metrics before a full production launch.
Page Narrative
Examined how content shifts along with query intent.
Visual Clean up
Made vertical spacing consistent and minimized the number of font sizes, colors and treatments.
Created a grid system that scaled from 1024 to 1280+
Color optimization
We ran many tests that uncovered how attributes of color (saturation, brightness, hue and contrast) impact metrics.
